Portrait of Eszter Chrobacsinszky at a Budapest café

Hey there, this is Eszter, founder and motor behind Big Manta Digital.

Everyone has a great story, but not everyone is able to tell it in a way that engages others. I dig passionate people, and I always want to find out more about why they find something so compelling. My friends sometimes lose themselves talking about their area of expertise and apologize after a 10-minute rant on automated container cranes, audio cables or Balkanic music, to which I always say: thank you for sharing your enthusiasm!

My passion is creating understanding and good vibes between different people and cultures. Languages fascinated me from an early age. I wrote my first illustrated novel when I was 4 years old (published in an extremely limited edition of 1, stapled it together myself too). In my teenage years, I translated passages of Jack Kerouac’s On The Road into Latin. Playing with words until they carry the exact same meaning in a different language always seemed like magic to me. And even though my Hogwarts letter never came, this was the kind of magic I could learn.

I graduated with honors as an economist specialized in advertising and translation/interpretation. By this point I was so disillusioned with what little I saw of advertising agencies that I gave up on a marketing career, and launched into freelancing as a translator and, after a Masters degree, a conference interpreter. 

9 years as a freelance interpreter at the European Union transformed me. On the one hand, I got addicted to the traveling lifestyle, and independence of choosing my own working days. On the other hand, my attention span shrunk to that of a goldfish. I thrive on variety. On the third hand (Zaphod Beeblebrox, anyone?), I got really good at researching a subject quickly, comprehensively and just deeply enough that I can sound smart talking about it the next day. 

Just as I started to feel like a seasoned professional, COVID came and took away all the events I had been working at. While we were all locked up inside, it was time to look at what else is out there, professionally. It also became apparent that I wanted gigs that did not require me to show up in a different country on given days of the month, as the pandemic made me see the flaws in that model. I always loved social media, which happens to be one of the favorite professions of the digital nomad, so I returned to my roots as a marketer.

Turns out, marketing in the 20s is much more suited to the way I wanted to do business: give first, ask second. This is no longer the sleazy world of advertising I had run away from. Organic social media and content creation are about pulling people in with the value we offer. And that’s just fine by me.

Right now I’m waiting for international travel to become possible again at my home base in Budapest. I live in a lovely little apartment within cycling distance of everything, and I keep myself busy and happy with running, meditation, exotic cooking and fine tea. Occasionally, I am joined by my similarly wandering partner and self-described “tropical viking”, Peter. 

Success for me looks like a good conversation with someone, finding out what they are really all about, and turning that into words that will tell the same message loud and clear for their dream audience. I dream big, I see the best in people, and I believe in caring deeply about what I do. 

Welcome to my online world! Look around, check out my past projects and select musings, and if you have a question or comment, let’s talk!