It seems that there is a lot of buzz about trust lately going around, and it’s understandable – people only buy or associate with others that they trust.  Building a reputation, giving valuable advice, not taking advantage of your visitors, these are all just a few factors that play into gaining trust from your visitors.  I say gaining because you typically cannot buy trust from people, it’s something that must be earned.

However, you can legitimately build and enhance your trust factor by becoming a member of a group, association, or organization.  If it is well-known and respected, an association can bring instant recognition and credibility to your site or blog.  People place a lot of weight on certain organizations because the organization has built trust with people over the years and earned the respect of a wide audience.  By teaming up, partnering, or becoming a member of an association – you are leveraging the trust people have in that organization and using it to validate your site or blog.

What types of organizations can you join?

There are all kinds of different associations that you can become a member of:

• Your local chamber of commerce
• Industry associations
• The Better Business Bureau
• Trade groups
• Blog networks
• Even links in blogrolls can help you gain credibility
• Professional organizations

Does it actually help build trust when you are a member of an association?

There have been studies that show those who belong to professional or industry associations that actually see increased conversion rates and revenue.  A prime example is the hacker-safe or privacy seals that you see on many ecommerce sites – studies have proven that they improve conversions because people trust that they are safe shopping on your site.

When you become a member of a professional organization, many require that you go through a process of verification and must meet the requirements that they set for membership.  This is how the association builds trust with the public and if you join – you are instantly given some degree of credibility.

The side effects of joining organizations

In addition to building trust, you can find valuable resources and network with those within your industry.  Not only will you benefit from the association of belonging to an organization, but often they can help you build your business or site in the process.