On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David Ogilvy
Reach out and connect with someone in your industry or topic. Try and forge relationships that will help you learn or might be beneficial to you both. You will not only grow your site (and yourself), but you will create some great friendships in the process.
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. – David Ogilvy
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