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	<title>Comments on: Understanding Broad, Phrase, &amp; Exact Keyword Match Types</title>
	<atom:link href="http://bigmanta.com/ppc/understanding-broad-phrase-exact-keyword-match-types-in-google-adwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://bigmanta.com/ppc/understanding-broad-phrase-exact-keyword-match-types-in-google-adwords/</link>
	<description>Business, Marketing &#38; Making Money Online</description>
	<lastBuildDate>Tue, 24 Nov 2009 13:56:06 -0700</lastBuildDate>
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		<title>By: Negative Keywords in AdWords: Refine Your Targeting, Increase Conversions, &#38; Reduce Spending &#124; Big Manta</title>
		<link>http://bigmanta.com/ppc/understanding-broad-phrase-exact-keyword-match-types-in-google-adwords/comment-page-1/#comment-23</link>
		<dc:creator>Negative Keywords in AdWords: Refine Your Targeting, Increase Conversions, &#38; Reduce Spending &#124; Big Manta</dc:creator>
		<pubDate>Mon, 28 Sep 2009 15:07:41 +0000</pubDate>
		<guid isPermaLink="false">http://bigmanta.com/?p=414#comment-23</guid>
		<description>[...] are an excellent way to curb your spending and drive better-targeted traffic to your site.  While broad, phrase, and exact match types allow you to target certain search terms &#8211; negative keywords allow you to refine your results [...]</description>
		<content:encoded><![CDATA[<p>[...] are an excellent way to curb your spending and drive better-targeted traffic to your site.  While broad, phrase, and exact match types allow you to target certain search terms &#8211; negative keywords allow you to refine your results [...]</p>
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		<title>By: JoshuaElliot</title>
		<link>http://bigmanta.com/ppc/understanding-broad-phrase-exact-keyword-match-types-in-google-adwords/comment-page-1/#comment-20</link>
		<dc:creator>JoshuaElliot</dc:creator>
		<pubDate>Sun, 27 Sep 2009 15:09:51 +0000</pubDate>
		<guid isPermaLink="false">http://bigmanta.com/?p=414#comment-20</guid>
		<description>To add in, there is another keyword match that is mostly under used, and this will determine your increased success.

It is the &#039;Negative Keywords&#039;.

It can be used in broad and phrase keywords.

What negative keyword does is to take away unwanted keywords that will not result in a conversion of lead or sales in your website.</description>
		<content:encoded><![CDATA[<p>To add in, there is another keyword match that is mostly under used, and this will determine your increased success.</p>
<p>It is the &#8216;Negative Keywords&#8217;.</p>
<p>It can be used in broad and phrase keywords.</p>
<p>What negative keyword does is to take away unwanted keywords that will not result in a conversion of lead or sales in your website.</p>
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