On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David Ogilvy

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There’s a way to do it better – find it. – Thomas Edison

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. - Thomas Edison

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Ninety-nine percent of advertising doesn’t sell much of anything. - David Ogilvy

You only have to do a very few things right in your life so long as you don’t do too many things wrong. - Warren Buffett

Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas Edison

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Never stop testing, and your advertising will never stop improving. - David Ogilvy

Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. - Warren Buffett

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Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged. - Thomas Edison

Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write. - David Ogilvy

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