You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. – David...
The consumer isn’t a moron; she is your wife. - David...
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David...
There’s a way to do it better – find it. – Thomas...
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. - Thomas...
Ninety-nine percent of advertising doesn’t sell much of anything. - David...
You only have to do a very few things right in your life so long as you don’t do too many things wrong. - Warren...
Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas...
Never stop testing, and your advertising will never stop improving. - David...
Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. - Warren...
Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged. - Thomas...
Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write. - David...
I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over. - Warren...
Apply yourself. Get all the education you can, but then, by God, do something. Don’t just stand there, make it happen. - Lee...
Many of life’s failures are people who did not realize how close they were to success when they gave up. - Thomas...