On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David...
There’s a way to do it better – find it. – Thomas...
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. - Thomas...
Ninety-nine percent of advertising doesn’t sell much of anything. - David...
You only have to do a very few things right in your life so long as you don’t do too many things wrong. - Warren...
Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas...
Never stop testing, and your advertising will never stop improving. - David...
Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. - Warren...
Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged. - Thomas...
Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write. - David...
I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over. - Warren...
Apply yourself. Get all the education you can, but then, by God, do something. Don’t just stand there, make it happen. - Lee...
Many of life’s failures are people who did not realize how close they were to success when they gave up. - Thomas...
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. – David...
You do things when the opportunities come along. I’ve had periods in my life when I’ve had a bundle of ideas come along, and I’ve had long dry spells. If I get an idea next week, I’ll do something. If...