One of the most important aspects when starting a new promotion with pay per click (via AdWords, Yahoo!, MSN, and others) is determining how much you should bid when setting your maximum cost per click (CPC). This is a...
When starting out in the pay-per-click (PPC) world you will more than likely be directed to the big three PPC search engines - Google AdWords, MSN AdCenter (Bing), and Yahoo! Search Marketing. The reason that these three are used...
Whether you’re an affiliate marketer, blogger, or business owner, one of the keys to growing your income is by capitalizing on the successes that you have. If you find something that is working for you, try to make it better...
High pay per click costs can devastate your profits. Here we'll go over 7 different ways you can lower your costs and put more in your...
Negative keywords are an excellent way to curb your spending and drive better-targeted traffic to your site. While broad, phrase, and exact match types allow you to target certain search terms - negative keywords allow you to refine your...
Something that many people are unaware of when setting up their AdWords account is the ability to set different "match types" for each keyword.
According to Google keyword match types allow you to:
"...determine which Google searches can...
Quite often, even the slightest changes to your PPC ads can have a dramatic effect on your click-through rate (CTR) and overall performance of your campaigns. Testing your display URL is one of the easiest ways to increase your...
Your click-through rate (CTR) plays a crucial role in determining your success with AdWords. It is one of the big factors that is calculated when Google decides where your ad's position on a page will be located and (more...
Pay-per-click (PPC) marketing can be a very lucrative and excellent way to drive targeted traffic to your site. These tools will help you maximize your spend and get the best return on your...
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Tip of the Day PPC
Reach out and connect with someone in your industry or topic. Try and forge relationships that will help you learn or might be beneficial to you both. You will not only grow your site (and yourself), but you will create some great friendships in the process.
Quote of the Day PPC
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David Ogilvy