While it’s very difficult to emulate a different writing style for your blog or site, it’s helpful to understand how you write because your readers are building expectations of what to expect from you.  We all naturally lean towards one particular style when we write and embracing your unique style can help you stand out from the crowds and forge a relationship with your readers.

Things to consider when developing your style

Over time, how we write evolves and changes to become uniquely our own.  But when you’re starting out it helps to understand who you are writing for and what yours goals are going to be with your content.  There are several factors you may want to take into account when producing your content:

Informal or Formal

Taking an informal compared to a formal approach with content will attract different types of readers.  If you are trying to connect on a more personal level, then a more informal approach would be more beneficial.  However, if you’re presenting information such as studies, research, etc. you would want to consider taking a more formal approach.

Comprehensive or Succinct

If you’re trying to provide your visitors with as much information as possible, then the comprehensive approach to your content may suit you best.  But you can also approach from simplistic, yet precise way by covering a topic’s broad points

Your Audience

What you write will largely shape who visits your site, while how you write will determine what type of people visit your site.

Creating your own unique writing style

In the title of this post I mentioned DoshDosh, Shoemoney, and Problogger because I believe that they each cover similar topics and have large followings, but each have their own distinct writing style.  I rounded up a post that each has done that relates to Twitter and pulled just a brief sentence or two so you can see the big differences in each of their writing styles.  You really need to read each of their posts fully to see how they write:

DoshDosh

The more formal of the three bloggers mentioned here, DoshDosh provides comprehensive information that draws upon an educational background.  His posts are some of the most comprehensive in his field.

Twitter Marketing: Why You Don’t Need to Mass Follow Users

When combined with the already existing limit based on follow ratios, this means that it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count by following many people. The old days of following thousands of users a day to get thousands of followers back are gone.

ShoeMoney

With a very informal approach and attitude, reading ShoeMoney’s blog feels like you’re having a casual conversation.  This has allowed him to connect with thousands of people because he is easy to read and takes a no fluff attitude when it comes to blogging.  He also shares posts that are personal in nature, that builds trust with his audience.

What I Don’t Understand About Twitter Followers

Now don’t get me wrong. I am all for free speech and if this failure at life wants to spout his bigoted comments at me then go ahead. He is one of many that like to make personal insults I receive every day. I am a big boy and have put myself (and my toes) in the public spotlight.

Problogger

Darren is somewhat of a hybrid between Maki (DoshDosh) and Jeremy (ShoeMoney) by mixing a more laid-back attitude, but delivering valuable information that is extremely relevant to his blog.

9 Benefits of Twitter for Bloggers

Before I get into some of the benefits of Twitter – let me say that I’m still new to it as a medium. I’m in a phase of experimenting and finding my voice. So please treat this as a progress report rather than a complete and definitive one.

Staying consistent

One of the big things with your writing is that you want it to stay fairly consistent.  People get used to how you write and the approach you take and start forming opinions based on your writing.  Having a unique style of writing will not only allow you to create a persona, but will allow you to connect with your readers better as well.