One of the key killers of time and productivity with marketing online is spending too much time trying to perfect the things you are working on.  Whether it’s a design, product, article, logo, or anything else that you might be working on – trying to get it to the point where you are 100% satisfied will put you in a state of perpetual wheel spinning.  Too often we get caught up trying to make our projects as perfect as we possibly can – while the world passes us by.  This isn’t saying that you should sacrifice quality, but if you try to achieve perfection and creating something that you are completely happy with – you will end up getting nowhere.

It’s natural for us to want to release things that are 100%, however, we need to try for excellent and settle with “good enough.”  When we attach our names to something we want it to be the best that there is.  The problem is that there will never be a point where you are completely pleased with your work – it can always be better in our minds.  You need to develop a mentality of getting whatever it is you are working on into a good or acceptable state and then revising and tweaking after the fact.  Many times if we focus too much on perfection – the project we are working on will never see the light of day.

Wasting time on things that don’t work

One of the bad sides of seeking perfection is that you limit your output.  For the most part, we never know which projects are going to be successful.  I’m sure you or someone you know has spent weeks, months, or years on something… only to see it flop.  This is not only disheartening, but it will prevent you from taking on more projects because you devoted so much time and energy into something that ultimately was unsuccessful.  However, had you gone with the attitude of just getting your project out the door to see which ideas succeed – you could have tried many different things and had a greater opportunity to find something that is really successful.

Changing your mindset

In order to capitalize in succeeding online, you need to abandon the perfectionist trait for developing ideas.  Your goal should be to strive for perfection – but settle for excellence.