It’s funny to note how companies or marketers feel that by simply placing a guarantee on a product – they will make more money and sell more stuff.  While guarantees or “risk reversal” tactics have been proven to remove hesitancy and doubt from customer’s minds, you must have a quality product to begin with in order to take advantage of the benefits of offering a guarantee.  You may have come across a product or service that offers a 100% money-back guarantee – only to read reviews from people that the product is garbage and it’s near impossible to get your money back.

Develop a long-term strategy instead of chasing a quick buck promoting or creating inferior products – because even guarantees can’t save bad products.

I believe Chris Farley in Tommy Boy said it best:

Tommy: Let’s think about this for a sec, Ted, why would somebody put a guarantee on a box? Hmmm, very interesting.

Customer: Go on, I’m listening.

Tommy: Here’s the way I see it, Ted. Guy puts a fancy guarantee on a box ’cause he wants you to fell all warm and toasty inside.

Customer: Yeah, makes a man feel good.

Tommy: ‘Course it does. Why shouldn’t it? Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right, Ted?

Customer: What’s your point?

Tommy: The point is, how do you know the fairy isn’t a crazy glue sniffer? “Building model airplanes” says the little fairy; well, we’re not buying it. He sneaks into your house once, that’s all it takes. The next thing you know, there’s money missing off the dresser, and your daughter’s knocked up. I seen it a hundred times.

Customer: But why do they put a guarantee on the box?

Tommy: Because they know all they sold ya was a guaranteed piece of shit. That’s all it is, isn’t it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from me.

Customer: …Okay, I’ll buy from you.